Journalism is under assault, from evolving technology that challenges how news is distributed to media corporations whose only response to economic downturns is to slash and burn.
Journalists and our brothers and sisters in advertising see this as a time to strengthen our newspaper and improve our value to readers; Lee Enterprises and its corporate cousins see this convergence of technology and economy as a perfect storm, a convenient opportunity to cut staff far beyond what is required and to assault the foundations upon which our union is built.
These corporate suits and dollar-strangling publishers also are beginning to breach what for generations has been a solid wall between advertising and editorial. They see the newsroom as a potential arm of advertising, with tailor-made “niche” publications (”Style,” “Summer Fun”) and stories made to order. Merging advertising and features, for example, would destroy our readers trust: Which stories are honest? Which were written in return for ads? Which were bought and paid for?
It is time to think about an ethics policy for the Post-Dispatch, one generated by the journalists and advertising professionals who work here. Let’s start a discussion right here. To kick things off, here are links to two ethics documents:
Society of Professional Journalists Code of Ethics
Newspaper Guild-CWA principles of Professionalism and Honesty in the News Media
Speak up! This is our union; this is our profession. It’s up to us to protect them.